How To Get Shiny Hair
Posted: Jun 24 2014
The Dirty Secret To Gorgeous Hair
For more and more women, skipping the suds (or cutting down big-time) is the trick to lustrous locks.
By Nicole Catanese on Jun 6, 2014
It happens all the time: You tell your co-worker her hair looks amazing and she proudly reveals that her bouncy blowout is days old and she hasn't washed her perfectly tousled hair in a week—and counting. Suddenly, having hair that appears freshly washed sans shampoo and pushing the life of a pro blow-dry to previously unthinkable limits is worthy of bragging rights. Is it possible that daily shampooing, once deemed the foundation for a luxe mane, is the one thing standing between you and hair nirvana?
A NEW ROUTINE For years, stylists have touted skipping daily hair washing as the key to having not only healthy locks but enviable texture too. And while women with Gisele-like tresses obliged, those with ultrathin or short crops cringed at the thought of greasy, lifeless strands. Then the hair gods gave us dry shampoo—now much improved from the glorified baby-powder versions of the 1960s. The latest innovations (typically laced with tapioca or rice starch) have been reformulated to absorb excess oil and impart second-day texture in just a few spritzes. The result: Your hair can actually look better if you hold off shampooing for a few days. Virtually every brand offers a dry shampoo, including Fekkai Blowout Hair Refresher ($20), Redken Pillow Proof Two Day Extender ($18), and Pantene Pro-V Root Reboot Dry Shampoo ($7). Designer Rachel Roy says she always has dry shampoo on hand ("I rely on it"), and washes her hair only once a week. Her picks: Show Beauty Premiere Dry Shampoo ($47) and Big Sexy Hair Volumizing Dry Shampoo ($18).
THE BLOWOUT BRIGADE But the evolution of when (and how) we shampoo doesn't stop there. When it's finally time to throw in the towel, many women are not only lathering up less often, they're also not lifting a finger. The rising popularity of style-only salons that get you in—and out—in 40 minutes for as little as $40 has transformed the blowout, once an hour-plus service reserved for special occasions, into an affordable luxury. "It's an instant confidence boost; women strut out of the salon," says Robin Moraetes, who cofounded DreamDry in New York with stylist Rachel Zoe, and stocks Oribe and Kérastase shampoos. On average, a thousand women a week walk into the flagship location, and their best client spent $10,000 last year—that's four times a week without fail. "Nothing makes me feel more like a lady," says DJ and DreamDry regular Mia Moretti. "My chic grandmother, to this day, has a shampoo and style to start the week." And Moretti is right: Just as dry shampoo is a throwback reimagined, so is the return to the salon. "The blowout trend is going to be, if it isn't already, like the manicure and pedicure," says Moraetes. "It's a no-brainer."
CULT OF SUDS-FREE CLEANSING The growing crew of evangelical "shampoo bashers" can't be ignored. Michael Gordon, the original stylist behind Bumble and Bumble, spent his career pushing shampoo but now says it's hair's worst enemy—far beyond heat styling and coloring. Gordon, who believes that even sulfate-free and color-safe versions strip every strand, leaving hair dry and brittle, recently launched Purely Perfect Cleansing Creme ($40). Essentially the next generation of the detergent-free Wen Cleansing Conditioner ($32), the infomercial phenomenon that Hollywood stylist Chaz Dean debuted in 2000, the creme is raked through wet hair, then rinsed just like regular shampoo. Besides banning any form of detergent in his formula, Gordon packed it with essential oils and aloe vera, which has a unique ability to attach itself to oil and product guck, all while leaving hair hydrated. The result? A cleanser that makes every hair type "childlike, with life and body," he says. Jade Lai, the long-locked, trendsetting founder of fashion boutique Creatures of Comfort, is a convert: "It keeps my hair soft, shiny, and smooth in just one step, and I love the smell." Will these advances in tress treatments merge to form the new fountain of youth for hair? Only time will tell.
via, Cantanese, Nicole. "The Dirty Secret To Gorgeous Hair." Harper's BAZAAR. Florian Sommet/Folio-ID.com, 6 June 2014. Web. 24 June 2014.